For 10 years, it’s been SLIKHAAR’s main goal to inspire men around the world to be the best version of themselves. With a passion for hairstyling and grooming, SLIKHAAR set out to make their mark on the world of men's haircare, giving all men out there the confidence to start caring about their appearance and ultimately look their best.
The Story Behind SLIKHAAR
Perhaps you’ve heard it before? Or maybe you know of the two founders, Emil and Rasmus? Either way, here’s the true story behind the success: 10 years ago, Emil and Rasmus set out to change the world. Not “the world” in its entirety, but more specifically the male grooming industry. After 3 years in the business working with other brands, they decided to start over on their own with a determination to do things differently and to make an impact in the men's grooming scene. They had been lifelong entrepreneurs, so there was really no holding them back. With only each other to depend on, they jumped right into their own business adventure - and what was the result? They pioneered the ‘how-to tutorials’ genre on YouTube and simultaneously created SLIKHAAR which consists of:
1. an online community with + 2 million members*
2. an online shop with handpicked products
3. a professional hair salon
4. two complete product lines.
As you can probably guess, SLIKHAAR is now a complete team of talented people working together to stay true to our philosophy: inspire people to be the best version of themselves. *Fun fact: Slikhaar TV was one of the first channels on YouTube to create how-to-tutorials and hairstyling videos. That was a brand-new thing at the time and being first movers meant that we helped shape the growing genre that video-tutorials on YouTube are today. We’ve been an inspiration to many – creators and companies – and to us, that’s amazing.