Hair Wax, Clay, Fibre or Pomade: Which Should You Choose?

Product update: By Vilain Powermade has been improved and reformulated as By Vilain Flow Pomade. The original images have been retained and may show the former Powermade product.

Choose a styling product by three decisions: how much hold you need, how much shine you want and whether the hair should stay movable. Wax, clay, fibre and pomade names overlap between brands. The individual product description is more useful than assuming one category suits every haircut.

Compare the finish before choosing

Wax: shape and definition

Wax-style products are useful for separating strands and shaping a deliberate finish. Some are matte and others have shine. By Vilain Gold Digger is a matte option, while Silver Fox offers a shinier alternative. Start with the amount needed for your actual length and density rather than a large scoop.

Clay: a textured, dry-looking finish

Clay styling products are often chosen for matte texture. By Vilain Dynamite Clay is an option when you want definition with a matte surface. Heavy application can still flatten hair; the category does not guarantee weightless volume. Apply gradually and check the finish in normal light.

Fibre: pliable separation

Fibre products can create flexible separation, but their hold and shine vary. Spread a small amount over your palms before applying so it does not sit in visible streaks. Match the current formula to the result you want rather than buying solely because the jar says fibre.

Pomade: smoothness and shine

Pomades vary widely in strength. Flow Pomade is water-based and gives light, flexible control with natural shine. That suits loose slick backs and flow styles, but a tall, rigid shape may need more support. Hanz de Fuko Heavymade is another pomade sold by the shop; compare its own stated finish and hold rather than treating it as identical.

Powder: root grip

A styling powder is useful when grip at the roots is the missing step. Use it sparingly on dry hair and follow the packaging. By Vilain Blow is a current option. Powder is not a replacement for shampoo or a treatment for hair loss.

Apply in the right order

Establish the direction first, with a dryer if needed. Spread the finisher thinly across your hands, work through the hair and use the remaining amount to refine the front. Assess before adding more. If the hair already feels coated, clean it and start again rather than layering several products.

Can you mix products?

You can experiment where the product directions allow it. Flow is intended to be usable with other By Vilain stylers, but mixing changes feel and shine as well as hold. Test a small amount and avoid assuming that two strong claims add up to a stronger result.

Match the product to the problem

For a flat front, check drying direction and length before choosing stronger hold. For too much shine, change the finish. For stiffness, reduce the amount or choose a more flexible product. If the style is still difficult, the haircut may need adjustment.

Original videos and style references

• Watch the original video 1
• Watch the original video 2

Related guides

• By Vilain Blow Hair Powder: How to Add Root Texture
• Hair Fibre Wax: Texture, Hold and How to Apply It
• How to Style with Pomade: Pompadour, Slick Back and Side Part